December in London has a particular kind of magic, the city quieter, sharper, expectant. It felt like the right moment to unveil something we had been holding close: our first in-person London bridal event, an exclusive preview of our brand new 2026 collection.
On 12th and 13th December, we hosted an intimate bridal event in central London at The General Assembly on Bond Street, welcoming brides-to-be, friends of the brand, creators and stockists to experience the 2026 collection in person for the very first time.
Over two days, more than 100 customers travelled from across the UK and Ireland, from Aberdeen to Cork, to be part of the experience.
TH&TH IRL
Our London bridal event was designed to exist beyond the screen, a space where brides could try pieces on, see how fabrics moved, understand structure and silhouette, and speak directly with the team behind the clothes.
Among the guests were bride-to-be creators including The Lifestyle Bride, Grace Durkin, Abbie Quinlan and The Vow Collective, alongside our stockist partners, some long-standing, others newly introduced. What united everyone in the room was a shared curiosity about our bridal trends and products for 2026 and how modern brides want to dress now.
Eden: The Origin of Love
The environment was deliberately pared back and intimate. We called the concept Eden — the origin of love.
A fireplace framed by soft candlelight formed the heart of the room. Above it, a single oversized bow, sculptural, graphic, unapologetically romantic, hovered as a quiet focal point. The air carried the familiar warmth of Diptyque Baies, while 1950s love songs played softly, anchoring the space in something timeless.
Nothing distracted from the clothes. That was the point.
The Catwalk: Where the Room Changed
If there was a moment where the energy shifted, it was the catwalk.
Seeing the collection worn, in motion, under light, changed everything. There were audible reactions, gasps, laughter, tears. Brides squeezed hands. Phones appeared, then lowered again.
This wasn’t about spectacle. It was about clarity, and the confidence of seeing our 2026 bridal & bridesmaid collection fully realised in real time.
Bridal Trends for 2026: Modern, Structured, Emotionally Expressive
This preview marked our first-ever bridal and accessories launch, and it felt important that it spoke with intent.
Bridal minis emerged as a highlight, modern, unfussy pieces designed for women redefining what a wedding look can be. The Ophelia dress, with its sculptural tulip skirt and exaggerated bow, elicited an immediate response. The Pearl dress, styled with its matching wedding cake bag, struck a more playful note, romantic without nostalgia.
For fashion-led brides, the Vivienne birdcage veil became a focal point: avant-garde, editorial, and deliberately uncompromising.
Together, these pieces defined the direction of bridal trends for 2026, confident silhouettes, expressive detailing, and a renewed focus on structure and emotion.
Bridesmaid Trends 2026: Fabric-Led, Fashion-Forward, Considered
Alongside bridal, we introduced a new chapter in bridesmaid trends for 2026, building on our foundations while pushing silhouette, fabric and finish forward.
The collection unveiled:
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Six new liquid satin bridesmaid dresses, evolving our bestselling fabric
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Satin twill, our most elevated and formal bridesmaid fabric to date
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Moss crepe, a refined, entry-level fabric with a softer sensibility
The palette, rose pink, French blue, oyster and bubblegum, was designed to sit together rather than compete.
Industry voices, including Peta Hunt, echoed a clear shift: bridesmaid dressing for 2026 is becoming more structured, more fashion-led, and more intentional, with satin twill emerging as a defining fabric of the moment.
On Craft, Fit and Inclusion
Quality, for us, is the most important part.
Every piece in the collection is fully lined, designed with inbuilt support, and offered in UK sizes 4–28 as standard. This approach to inclusivity is not a category, it is foundational.
At our price point, this level of construction matters. It always has.
Small Gestures, Lasting Impressions
Guests were welcomed with Tom Savano cocktails and Duppy Share rum cocktails from our sponsors, and left with goody bags designed to feel personal rather than promotional, bridal earrings, scrunchies, a Manifesto Studio print, and small keepsakes to mark the occasion.
Key Bridal & Bridesmaid Trends for 2026
For those searching for clarity, these were the defining takeaways from the London preview:
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Sculptural bows and statement detailing
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Bridal minis redefining ceremony and reception dressing
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Satin twill and liquid satin leading bridesmaid trends for 2026
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A move towards structured, inclusive, fashion-led design
Looking Ahead: Bridal Events Near You
This London bridal event was not a conclusion, but a beginning.
In 2026, TH&TH expands, with more categories, more colour, and a fuller approach to dressing every moment around a wedding.
For brides searching online for bridal events near me, we’re already planning the next in-person preview, this time outside London, bringing our 2026 bridal and bridesmaid collections to new cities across the UK.
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