As founders of TH&TH, we are incredibly proud to share what feels like a defining moment in our journey, one recognised recently in Bridal Buyer magazine. Our evolution into a full bridal wardrobe isn’t a reinvention; it is a natural continuation of everything we’ve built since 2016, shaped by real women, real weddings, and the incredibly thoughtful brides who have trusted us from the very beginning. 

For nearly a decade, we have been quietly and intentionally creating a bridesmaid brand known for fashion credibility, commercial reliability, and impeccable craftsmanship. Today, as we step fully into bridal, we are proud to be at the forefront of UK bridal fashion and to offer what we believe is the best online destination for brides and bridesmaids in the UK. 

A Transition Driven by Our Brides

This move into bridal wasn’t the result of a strategy meeting. It was driven by the women we design for. During Covid, brides began asking us for white versions of our signature dresses, for intimate ceremonies, micro‑weddings, civil ceremonies, and elopements. That demand continued to grow, year after year, until the shift into full bridal became not just right for us, but inevitable.

What the feature in Bridal Buyer captured beautifully is that this transition is the most natural extension of who we are as a brand. Everything we stand for, longevity, versatility, craftsmanship, real‑world wearability, translates perfectly into bridal. 

Craftsmanship That’s Recognised Across the UK

From day one, we made a decision that fundamentally shaped TH&TH:
every dress, including bridesmaids, would be made by a specialist bridal manufacturer.

This commitment to quality is one of the reasons boutiques, seamstresses, and brides across the UK trust and love our pieces. 

We hear regularly from seamstresses all over the country who tell us our gowns are some of the most beautifully constructed dresses they’ve ever altered, especially in the bridesmaid category, where this level of finish is rarely seen. 

As we expand into bridal, that standard forms the foundation of everything we create.

Designing for Real Weddings and Real Women

We design for women who move, dance, eat pasta, hug everyone they love, and stay on the dancefloor until the lights come on. Fit and wearability have always been our non‑negotiables, and they guide every bridal design just as much as every bridesmaid piece. 

At every design stage, we ask:

• Can she dance all night?
• Can she sit comfortably for hours?
• Can she wear a bra?
• Does she feel as incredible at midnight as she did at midday?
  
  

This is where our bridesmaid heritage gives us a unique advantage: bridesmaids spend the longest hours in their dresses. We’ve learned how women need clothing to feel, not just look.

A Truly Inclusive Bridal Destination

Inclusivity is not a campaign for us, it’s a core value that shapes how we design, how we fit, and how we serve our customers. This season, we are proud to offer every single item in sizes UK 4 to 28. That inclusivity is built into the structure of our brand and requires significant investment, but it’s absolutely essential to us. Every woman deserves to feel seen, celebrated, and stunning. 

A Bridal Wardrobe Designed for the Entire Wedding Journey

With the release of our Eden collection, our vision becomes clear: we are creating an entire bridal wardrobe, not just a single gown.

• Fluid, modern gowns
• Sculptural minis
• Directional civil‑ceremony looks
• Mix‑and‑match separates
• UK‑made bridal accessories

Every piece is designed to work together, allowing brides to build a complete, cohesive aesthetic across multiple wedding events, something the modern bride has been craving.

What This Means for the Future of TH&TH

For us, this moment marks more than launching a bridal line — it represents our long‑term ambition to build a legacy brand, one that creates pieces designed to be reworn, kept, and even passed down. We design not for fleeting trends, but for the stories women will tell for generations. 

Bridal Buyer describes our expansion into bridal as “a consolidation of what TH&TH already does well.” We couldn’t agree more. 

We are deeply proud to be shaping what comes next in bridal fashion — in the UK and beyond.

Why TH&TH Is the UK’s Best Bridal and Bridesmaid Online Store

From our point of view as founders, here’s why:

• Unmatched craftsmanship developed through decades of bridal‑level manufacturing. 
• A complete wedding wardrobe, thoughtfully designed for every moment. 
• Fashion‑forward styling that stays true to our aesthetic roots.
• Real‑life wearability for real women with real lives. 
• The most inclusive size range in the bridal category, UK 4–28.
• A trusted destination for brides across the UK, backed by industry recognition.

We are proud to lead, proud to evolve, and proud to serve the incredible women who inspire every design we create.

With love,
Kitty & Louie
Founders of TH&TH